.jpeg)
DATA ANALYSIS PROJECT
"Smart Spending, Maximum Sales: Data Analysis for a Cost-Effective 'Twin Date' Campaign" on TokoBli
Determining the right campaign scenario for product marketing on the twin date program so that you can determine the right approach to customers when there is a twin date program every month
TOOLS: GOOGLE SHEET, XLMINER
Target Strategy and Product Marketing
Based on RevoBank Credit Card Data
Create the right customer segmentation cluster based on product usage transactions, so that you can implement appropriate programs based on segmentation and consistently increase product usage to increase the number of transactions.
TOOLS; PHYTON BY GOOGLE COLAB
The Power of Data: Transforming Hotel Services and Facilities for Increased Customer Satisfaction at OverU Hotel Ltd.
Presenting insights based on categories on facilities that receive bad ratings from customers, thus providing appropriate recommendations to improve the quality of service in several categories which will have a positive impact on the company.
TOOLS: PHYTON BY GOOGLE COLAB
Product and Campaign Synergy: Optimizing Wishful Bazaar's Marketing Strategy
Create visualizations of company data to determine and provide appropriate recommendations to increase sales success, sales based on customer gender, sales based on demographics and payment methods.
TOOLS: TABLEAU
Pickleball Customer Segmentation and Behavior Analysis : “Optimizing Rental Courts & Customer”
The primary goal of this project is to provide in-depth insights into ESM Sport’s pickleball sports customers. The project key aspects :
● Customer Segmentation : Identify customer groups based on demographics, behaviors, and transaction patterns for pickleball court rentals.
● Court Rental Time Analysis : Understand court rental trends based on time of day (e.g., daily, weekly, or seasonal).
TOOLS: GOOGLE SHEET, PHYTON BY COLAB, TABLEAU
Optimizing Stock Preparation: ‘Strategic Demand Forecasting for New Hub Efficiency & Customer Satisfaction’
Analyze data that includes information about the number of products shipped (Shipped Qty), demand trends for goods from January to July, and make product demand forecasts for the following month.
TOOLS: GOOGLE SHEET, PHYTON BY GOOGLE COLAB, AI MECHINE LEARNING
RevoFin: Transforming Lending Strategy with Actionable Data Insights
Comprehensive data analysis in the online money lending sector to provide in-depth understanding of loan data and customer characteristics with the aim of identifying growth opportunities, managing risks effectively, and improving lending practices.